Creating inclusive products that provide the highest level of pleasure to all that use them, regardless of their shape, age, or physical ability.
The It Collection® is a female-driven company dedicated to creating and curating intimacy aids and pleasure enhancers. Each product in our line is thoughtfully conceived out of both wild fantasy and practical desire. Our name embodies the unique and luxurious experience we offer. The word “it” means something different for everyone — the crowd we want to be a part of, the newest fad, the act of making love, or perhaps the thing you desire most. Whatever it means for you, The It Collection has something that empowers you on the journey to make your fantasy become a reality. about
How IT All Started about
Deanna Theis is originally from Kansas, but has spent the past 7 years in Texas with her two daughters. As a child, Deanna always had an inventor’s spirit. She was inspired by the strong women who surrounded her growing up, especially her mother, Wanda. Wanda’s can-do attitude had a heavy influence on Deanna when growing up. While other kids were playing with store-bought toys and games, Deanna was creating her own kind of fun with items found around the house. At the age of 5, with only a cardboard box and a department store catalog, Deanna built her own dollhouse.
Despite creating useful gadgets throughout her life, the Perfect Pleasure™ cushion is her first invention that has come to fruition. Deanna first came up with the idea for a hands-free masturbation alternative in 2012 when she temporarily lost mobility in one arm due to a pinched nerve. Having recently purchased the Magic Wand Original®, the concept began as a simple handle for a vibrator. Over the course of the next two years she refined her goal to simply, this: create products that provide the highest level of pleasure to any and all who use them.
Creating a lifestyle line that could meet the needs of every body became not only a challenge, but a personal mission. From Deanna’s passion, The It Collection was born and the Perfect Pleasure cushion was created as the first of many real solutions for real people.